Website strategy
A new website, or a better version of this one?
A useful way to decide whether your current website needs focused improvements or a fresh start.
Start with the reason for change
Write down what the current site prevents you from doing. Is the message unclear, the design out of date, the platform difficult to edit or the enquiry journey broken? Different problems call for different work.
Look for foundations worth keeping
A maintainable platform, useful content and a workable page structure may support focused improvements. A redesign is most valuable when structural constraints or the brand experience justify it.
Account for the whole customer journey
Consider the pages, forms, booking tools and follow-up process together. Your website may need better connections to a CRM as much as it needs a visual refresh.
Protect what already works
Before replacing a site, identify valuable URLs, search visibility, links and analytics history. A migration plan should cover redirects, content and launch checks.
Make the decision with a clear scope
Compare the useful outcomes, dependencies and costs of improving versus rebuilding. A focused review can give you the evidence to choose confidently.