Search & visibility
The foundations of a website that gets found.
A practical checklist for reviewing your service pages, search foundations and enquiry journey.
Give every service a useful home
List your main services and check whether a visitor can understand each one without needing to call you first. A useful page explains who it helps, what is included and how to take the next step.
Make your operating area clear
Use accurate location and service-area information. Dedicated location pages should add useful local context rather than repeat the same copy with a new place name.
Check the search foundations
Review page titles, descriptions, headings, internal links and whether important pages can be crawled and indexed. Keep canonical URLs, redirects and the sitemap consistent.
Follow the enquiry journey yourself
Try the site on a phone. Find a service, complete the form and check the handoff. Clear questions, readable labels and an understandable confirmation make the journey easier.
Measure what helps you decide
Review completed enquiries and lead quality alongside search visibility. Use those signals to choose which pages and journeys to improve next.